Clarifying Shampoo is a great addition to your hair routine, but is not designed for everyday use. An overuse of clarifying shampoo can strip the scalp of essential oils that keep the hair healthy. Everyone is different, has different routines, and are exposed to different environments. We recommended using clarifying shampoo 1-2x a month. However, if you use a lot of hair styling products and/or have hard water, you may need to clarify more frequently. The best rule of thumb, use when you feel like you need/want a deeper cleanse and use Goldie Locks® Ultra Hydrating Signature Shampoo + Conditioner between treatments to help restore moisture.